As you develop your social media presence, remember the 80/20 rule and try to keep your content 80 percent personal or special interest, and 20 percent real estate. By doing so, the audience has a chance to connect with you, not just the real estate side of you. Marketing with social media can be a daunting task—especially on multiple platforms—but these general rules will get you started:
  1. Be yourself, even when it’s messy. Done is better than perfect.
  2. Use video. We all hate being on camera, but show yourself.
  3. Be a local expert. The more you know, the better.
  4. Post good and fair replies to your base comments often. Important to engage.
  5. Use pictures and polls to engage your audience and encourage responses.
  6. When listing or showing, take pictures and record video of interesting things.
  7. Include local and community stories and news. Give value.
  8. Limit or omit religious, political or hot-button topics.
  9. Stay professional. Your social media channels are where most people will look to get a sense of who you are. Your digital imprint matters.
  10. Post regularly and make sure the content is relevant.


Is always a good idea to use a multi-platform posting service like Hootsuite to schedule posts in advance, and a design app for your marketing material like Canva. Most importantly remember to have fun!


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