Here are some ways to use your social media profiles to grow your follower base.

1.  Get Leads. Have visitors sign in when you host an open house, and then send them a request to like your business page shortly after their visit. Doing this can help you gain new followers because they are more likely to remember you now rather than a week down the road.

2. Run a Contest or Sweepstakes. Companies like Wishpond, Antavo, and Offerpop help Realtors set up contests and sweepstakes, to generate leads.

3. Use Your Personal Profile. While the best place to market your services is on your Facebook business page, it is helpful to mix in some real estate-related posts each week on your personal profile. It reminds your friends that you have the business page and gives them an opportunity to like it if they have not already done so.